{
  "title": "State of Church Announcements 2026",
  "publisher": "Pro Video Announcements",
  "url": "https://provideoannouncements.com/state-of-church-announcements",
  "edition": 2026,
  "published": "2026-10-03",
  "method": {
    "source": "Every announcement script churches submitted to Pro Video Announcements for production, from 2017 through September 2026: by email order form through February 2026 and through the PVA client dashboard from March 2026.",
    "data_through": "2026-09-30",
    "rows_in_scores_file": 23533,
    "scripts_scored": 23518,
    "scripts_unreadable_excluded": 15,
    "scripts_with_complete_subscores": 23518,
    "scored_on": "2026-10-03",
    "rubric": "Church Announcements Effectiveness Grading System v2: 100 points across 6 categories and 10 sub-categories",
    "scoring": "Each script scored once by Claude Haiku 4.5 through the Anthropic Batch API: the full spoken script, the complete rubric, and a one-sentence written reason required before each of the ten scores. The total is the sum of the ten sub-scores. No human adjustment to individual scores.",
    "exclusions": "Before scoring, submissions that are not announcement scripts (title graphic and sermon bumper orders, mail with no order form), test orders, exact duplicate scripts and fragments under 20 words were removed. Rows whose answer could not be parsed are unscored and excluded from every figure.",
    "privacy": "Aggregates only. No church, campus, person or script text is published.",
    "refresh": "Refreshed yearly at the same URL.",
    "clean_set": {
      "submitted_to_scoring": 23533,
      "removed_before_scoring": {
        "mailbox: duplicate text": 255,
        "mailbox: fragment under 20 words": 86,
        "mailbox: test order": 30,
        "platform: add-on": 11,
        "platform: coaching only": 41,
        "platform: duplicate text": 19,
        "platform: fragment under 20 words": 5,
        "platform: no text": 2,
        "platform: status client_review": 2,
        "platform: status superseded": 1,
        "platform: status upgraded": 1
      }
    },
    "word_count": "Words per script are the whitespace-separated words of the spoken script as submitted: the introduction, the text of each announcement, and the conclusion. The order form's own fields are not counted."
  },
  "overall": {
    "mean": 45.4,
    "median": 45.0,
    "std_dev": 10.0,
    "min": 1,
    "max": 96,
    "percentiles": {
      "p10": 33.0,
      "p25": 39.0,
      "p50": 45.0,
      "p75": 52.0,
      "p90": 58.0,
      "p95": 62.0,
      "p99": 72.0
    },
    "pct_below_50": 67.3,
    "pct_below_60": 92.4,
    "pct_60_plus": 7.6,
    "pct_70_plus": 1.5,
    "pct_80_plus": 0.3,
    "histogram_by_10": {
      "0-9": 12,
      "10-19": 44,
      "20-29": 950,
      "30-39": 5621,
      "40-49": 9212,
      "50-59": 5892,
      "60-69": 1440,
      "70-79": 281,
      "80-89": 55,
      "90-99": 11
    },
    "mean_announcements_per_script": 3.6,
    "median_announcements_per_script": 4.0
  },
  "levels": [
    {
      "level": "Exceptional",
      "range": "80-100",
      "scripts": 66,
      "pct": 0.3
    },
    {
      "level": "Strong",
      "range": "70-79",
      "scripts": 281,
      "pct": 1.2
    },
    {
      "level": "Effective",
      "range": "60-69",
      "scripts": 1440,
      "pct": 6.1
    },
    {
      "level": "Growing",
      "range": "50-59",
      "scripts": 5892,
      "pct": 25.1
    },
    {
      "level": "Foundation",
      "range": "40-49",
      "scripts": 9212,
      "pct": 39.2
    },
    {
      "level": "Getting started",
      "range": "0-39",
      "scripts": 6627,
      "pct": 28.2
    }
  ],
  "subcategories": {
    "story_presence": {
      "label": "Story presence",
      "max": 15,
      "mean": 3.21,
      "median": 2.0,
      "pct_of_max_captured": 21.4,
      "pct_of_max_untapped": 78.6,
      "failure_band": {
        "label": "No story, pure logistics (0-3)",
        "max_score": 3,
        "scripts": 16608,
        "pct": 70.6
      },
      "top_band": {
        "min_score": 12,
        "scripts": 91,
        "pct": 0.4
      },
      "distribution": {
        "0": 381,
        "1": 44,
        "2": 11386,
        "3": 4797,
        "4": 3311,
        "5": 409,
        "6": 1599,
        "7": 404,
        "8": 701,
        "9": 246,
        "10": 108,
        "11": 41,
        "12": 51,
        "13": 23,
        "14": 16,
        "15": 1
      }
    },
    "emotional_transport": {
      "label": "Emotional transport",
      "max": 10,
      "mean": 3.46,
      "median": 4.0,
      "pct_of_max_captured": 34.6,
      "pct_of_max_untapped": 65.4,
      "failure_band": {
        "label": "No emotional resonance (0-3)",
        "max_score": 3,
        "scripts": 11144,
        "pct": 47.4
      },
      "top_band": {
        "min_score": 7,
        "scripts": 190,
        "pct": 0.8
      },
      "distribution": {
        "0": 74,
        "1": 2243,
        "2": 2703,
        "3": 6124,
        "4": 7944,
        "5": 3263,
        "6": 977,
        "7": 140,
        "8": 34,
        "9": 16
      }
    },
    "content_balance": {
      "label": "Content balance",
      "max": 15,
      "mean": 5.08,
      "median": 5.0,
      "pct_of_max_captured": 33.9,
      "pct_of_max_untapped": 66.1,
      "failure_band": {
        "label": "Mostly or purely informational (0-7)",
        "max_score": 7,
        "scripts": 22065,
        "pct": 93.8
      },
      "top_band": {
        "min_score": 12,
        "scripts": 257,
        "pct": 1.1
      },
      "distribution": {
        "0": 17,
        "1": 38,
        "2": 444,
        "3": 1944,
        "4": 5267,
        "5": 9605,
        "6": 3499,
        "7": 1251,
        "8": 589,
        "9": 301,
        "10": 151,
        "11": 155,
        "12": 146,
        "13": 90,
        "14": 21
      }
    },
    "hook": {
      "label": "The hook",
      "max": 5,
      "mean": 1.91,
      "median": 2.0,
      "pct_of_max_captured": 38.3,
      "pct_of_max_untapped": 61.7,
      "failure_band": {
        "label": "Opens with 'Good morning' or logistics (0-1)",
        "max_score": 1,
        "scripts": 6921,
        "pct": 29.4
      },
      "top_band": {
        "min_score": 4,
        "scripts": 435,
        "pct": 1.8
      },
      "distribution": {
        "0": 11,
        "1": 6910,
        "2": 12208,
        "3": 3954,
        "4": 339,
        "5": 96
      }
    },
    "brand_voice": {
      "label": "Brand, voice, authenticity",
      "max": 5,
      "mean": 2.87,
      "median": 3.0,
      "pct_of_max_captured": 57.3,
      "pct_of_max_untapped": 42.7,
      "failure_band": {
        "label": "No church identity, could be any church (0-1)",
        "max_score": 1,
        "scripts": 770,
        "pct": 3.3
      },
      "top_band": {
        "min_score": 4,
        "scripts": 4637,
        "pct": 19.7
      },
      "distribution": {
        "0": 9,
        "1": 761,
        "2": 6418,
        "3": 11693,
        "4": 4449,
        "5": 188
      }
    },
    "pacing": {
      "label": "Pacing and energy",
      "max": 5,
      "mean": 2.47,
      "median": 2.0,
      "pct_of_max_captured": 49.4,
      "pct_of_max_untapped": 50.6,
      "failure_band": {
        "label": "Monotone, reads like a bulletin (0-1)",
        "max_score": 1,
        "scripts": 951,
        "pct": 4.0
      },
      "top_band": {
        "min_score": 4,
        "scripts": 1223,
        "pct": 5.2
      },
      "distribution": {
        "0": 13,
        "1": 938,
        "2": 11814,
        "3": 9530,
        "4": 1145,
        "5": 78
      }
    },
    "cta_singularity": {
      "label": "CTA singularity",
      "max": 10,
      "mean": 4.8,
      "median": 4.0,
      "pct_of_max_captured": 48.0,
      "pct_of_max_untapped": 52.0,
      "failure_band": {
        "label": "Multiple competing calls to action (0-3)",
        "max_score": 3,
        "scripts": 5637,
        "pct": 24.0
      },
      "top_band": {
        "min_score": 7,
        "scripts": 3369,
        "pct": 14.3
      },
      "distribution": {
        "0": 67,
        "1": 12,
        "2": 723,
        "3": 4835,
        "4": 6212,
        "5": 4741,
        "6": 3559,
        "7": 1413,
        "8": 762,
        "9": 1025,
        "10": 169
      }
    },
    "cta_clarity": {
      "label": "CTA clarity",
      "max": 15,
      "mean": 9.52,
      "median": 10.0,
      "pct_of_max_captured": 63.4,
      "pct_of_max_untapped": 36.6,
      "failure_band": {
        "label": "No clear call to action, or a vague one (0-7)",
        "max_score": 7,
        "scripts": 6222,
        "pct": 26.5
      },
      "top_band": {
        "min_score": 12,
        "scripts": 6196,
        "pct": 26.3
      },
      "distribution": {
        "0": 31,
        "1": 20,
        "2": 35,
        "3": 10,
        "4": 83,
        "5": 231,
        "6": 2379,
        "7": 3433,
        "8": 3083,
        "9": 2451,
        "10": 2075,
        "11": 3491,
        "12": 3781,
        "13": 1229,
        "14": 1130,
        "15": 56
      }
    },
    "guest_accessibility": {
      "label": "Guest accessibility",
      "max": 10,
      "mean": 5.48,
      "median": 5.0,
      "pct_of_max_captured": 54.8,
      "pct_of_max_untapped": 45.2,
      "failure_band": {
        "label": "Insider language, assumes familiarity (0-3)",
        "max_score": 3,
        "scripts": 2694,
        "pct": 11.5
      },
      "top_band": {
        "min_score": 7,
        "scripts": 6648,
        "pct": 28.3
      },
      "distribution": {
        "0": 10,
        "1": 6,
        "2": 310,
        "3": 2368,
        "4": 5401,
        "5": 5075,
        "6": 3700,
        "7": 3012,
        "8": 1858,
        "9": 1745,
        "10": 33
      }
    },
    "simplicity": {
      "label": "Simplicity and focus",
      "max": 10,
      "mean": 6.66,
      "median": 7.0,
      "pct_of_max_captured": 66.6,
      "pct_of_max_untapped": 33.4,
      "failure_band": {
        "label": "Rambling, competing messages (0-3)",
        "max_score": 3,
        "scripts": 238,
        "pct": 1.0
      },
      "top_band": {
        "min_score": 7,
        "scripts": 13912,
        "pct": 59.2
      },
      "distribution": {
        "0": 10,
        "1": 7,
        "2": 23,
        "3": 198,
        "4": 1545,
        "5": 2665,
        "6": 5158,
        "7": 6586,
        "8": 6621,
        "9": 692,
        "10": 13
      }
    }
  },
  "announcements_per_script_vs_score": [
    {
      "announcements": 1,
      "scripts": 499,
      "mean_score": 44.7,
      "median_score": 46,
      "pct_60_plus": 13.8,
      "subcategory_means": {
        "story_presence": 3.58,
        "cta_singularity": 5.41,
        "simplicity": 6.34,
        "content_balance": 4.76
      }
    },
    {
      "announcements": 2,
      "scripts": 2512,
      "mean_score": 48.6,
      "median_score": 49.0,
      "pct_60_plus": 12.7,
      "subcategory_means": {
        "story_presence": 3.74,
        "cta_singularity": 5.49,
        "simplicity": 6.81,
        "content_balance": 5.46
      }
    },
    {
      "announcements": 3,
      "scripts": 8624,
      "mean_score": 47.1,
      "median_score": 47.0,
      "pct_60_plus": 9.5,
      "subcategory_means": {
        "story_presence": 3.33,
        "cta_singularity": 5.11,
        "simplicity": 6.83,
        "content_balance": 5.26
      }
    },
    {
      "announcements": 4,
      "scripts": 6237,
      "mean_score": 44.6,
      "median_score": 44,
      "pct_60_plus": 6.0,
      "subcategory_means": {
        "story_presence": 3.06,
        "cta_singularity": 4.58,
        "simplicity": 6.61,
        "content_balance": 4.99
      }
    },
    {
      "announcements": 5,
      "scripts": 5458,
      "mean_score": 42.7,
      "median_score": 42.0,
      "pct_60_plus": 3.5,
      "subcategory_means": {
        "story_presence": 2.89,
        "cta_singularity": 4.22,
        "simplicity": 6.42,
        "content_balance": 4.77
      }
    },
    {
      "announcements": "6+",
      "scripts": 178,
      "mean_score": 41.7,
      "median_score": 40.0,
      "pct_60_plus": 5.1,
      "subcategory_means": {
        "story_presence": 3.25,
        "cta_singularity": 3.75,
        "simplicity": 5.8,
        "content_balance": 4.69
      }
    }
  ],
  "scripts_with_no_announcement_found": {
    "scripts": 10,
    "mean_score": 31.1,
    "note": "Scripts in which the scorer found no distinct announcement. Reported separately, not part of the table."
  },
  "correlation_announcements_vs_score": -0.181,
  "by_year": [
    {
      "year": 2017,
      "scripts": 5398,
      "mean_score": 44.9,
      "median_score": 45.0,
      "pct_60_plus": 7.3,
      "story_presence_mean": 3.3,
      "content_balance_mean": 5.04,
      "hook_mean": 1.89
    },
    {
      "year": 2018,
      "scripts": 4942,
      "mean_score": 44.8,
      "median_score": 45.0,
      "pct_60_plus": 6.0,
      "story_presence_mean": 3.13,
      "content_balance_mean": 4.98,
      "hook_mean": 1.89
    },
    {
      "year": 2019,
      "scripts": 4143,
      "mean_score": 45.3,
      "median_score": 45,
      "pct_60_plus": 6.2,
      "story_presence_mean": 3.14,
      "content_balance_mean": 5.06,
      "hook_mean": 1.9
    },
    {
      "year": 2020,
      "scripts": 1880,
      "mean_score": 44.4,
      "median_score": 44.0,
      "pct_60_plus": 5.0,
      "story_presence_mean": 3.01,
      "content_balance_mean": 4.84,
      "hook_mean": 1.84
    },
    {
      "year": 2021,
      "scripts": 1368,
      "mean_score": 44.2,
      "median_score": 44.0,
      "pct_60_plus": 4.5,
      "story_presence_mean": 3.0,
      "content_balance_mean": 4.75,
      "hook_mean": 1.83
    },
    {
      "year": 2022,
      "scripts": 1227,
      "mean_score": 44.9,
      "median_score": 45,
      "pct_60_plus": 5.3,
      "story_presence_mean": 3.09,
      "content_balance_mean": 4.83,
      "hook_mean": 1.85
    },
    {
      "year": 2023,
      "scripts": 738,
      "mean_score": 44.6,
      "median_score": 44.0,
      "pct_60_plus": 5.8,
      "story_presence_mean": 3.04,
      "content_balance_mean": 4.95,
      "hook_mean": 1.82
    },
    {
      "year": 2024,
      "scripts": 1352,
      "mean_score": 45.9,
      "median_score": 46.0,
      "pct_60_plus": 6.7,
      "story_presence_mean": 3.05,
      "content_balance_mean": 5.07,
      "hook_mean": 1.92
    },
    {
      "year": 2025,
      "scripts": 1468,
      "mean_score": 50.1,
      "median_score": 49.0,
      "pct_60_plus": 19.1,
      "story_presence_mean": 3.49,
      "content_balance_mean": 5.82,
      "hook_mean": 2.19
    },
    {
      "year": 2026,
      "scripts": 1000,
      "mean_score": 49.5,
      "median_score": 48.0,
      "pct_60_plus": 20.9,
      "story_presence_mean": 4.09,
      "content_balance_mean": 6.12,
      "hook_mean": 2.24
    }
  ],
  "same_churches_before_and_after": {
    "periods": [
      "2022-2024",
      "2025-2026"
    ],
    "source": "mailbox submissions only, so intake and scorer are identical",
    "min_scripts_per_period": 10,
    "churches": 27,
    "mean_before": 45.3,
    "mean_after": 49.8,
    "churches_that_rose": 23
  },
  "by_source": {
    "mailbox": {
      "label": "Email order form, 2016 to February 2026",
      "from": "2016-12-23",
      "to": "2026-02-18",
      "scripts": 22717,
      "mean_score": 45.3,
      "median_score": 45,
      "pct_60_plus": 7.1,
      "story_presence_mean": 3.17,
      "content_balance_mean": 5.04,
      "hook_mean": 1.9
    },
    "platform": {
      "label": "Client dashboard, March to September 2026",
      "from": "2026-02-27",
      "to": "2026-09-30",
      "scripts": 801,
      "mean_score": 49.2,
      "median_score": 47,
      "pct_60_plus": 20.5,
      "story_presence_mean": 4.22,
      "content_balance_mean": 6.19,
      "hook_mean": 2.25
    }
  },
  "platform_by_month": [
    {
      "month": "2026-03",
      "scripts": 122,
      "mean_score": 44.2,
      "pct_60_plus": 10.7
    },
    {
      "month": "2026-04",
      "scripts": 119,
      "mean_score": 47.8,
      "pct_60_plus": 12.6
    },
    {
      "month": "2026-05",
      "scripts": 115,
      "mean_score": 46.8,
      "pct_60_plus": 18.3
    },
    {
      "month": "2026-06",
      "scripts": 135,
      "mean_score": 52.7,
      "pct_60_plus": 26.7
    },
    {
      "month": "2026-07",
      "scripts": 108,
      "mean_score": 49.4,
      "pct_60_plus": 24.1
    },
    {
      "month": "2026-08",
      "scripts": 97,
      "mean_score": 54.0,
      "pct_60_plus": 32.0
    },
    {
      "month": "2026-09",
      "scripts": 104,
      "mean_score": 50.3,
      "pct_60_plus": 21.2
    }
  ],
  "church_spread": {
    "min_scripts_per_church": 20,
    "churches": 252,
    "scripts_covered": 22277,
    "church_mean_percentiles": {
      "p10": 38.3,
      "p25": 42.3,
      "p50": 45.7,
      "p75": 49.6,
      "p90": 53.4
    },
    "lowest_church_mean": 28.6,
    "highest_church_mean": 65.3,
    "bottom_decile_mean": 35.6,
    "top_decile_mean": 57.5,
    "churches_averaging_50_plus": 57,
    "churches_averaging_60_plus": 6,
    "note": "Per-church averages for churches with 20 or more scored scripts. No church is named."
  },
  "second_reader": {
    "model": "Claude Opus 5.5",
    "scope": "Every script the first reader scored 60 or above, re-scored on the same rubric, same prompt, same text.",
    "scripts_re_read": 1787,
    "scripts_parsed": 1783,
    "first_reader_mean_on_these": 65.7,
    "second_reader_mean_on_these": 46.0,
    "confirmed_60_plus": 70,
    "pct_of_re_read_confirmed": 3.9,
    "pct_of_all_scripts_confirmed": 0.3,
    "by_first_reader_band": [
      {
        "first_reader_band": "60-64",
        "re_read": 987,
        "confirmed_60_plus": 5,
        "pct_confirmed": 0.5
      },
      {
        "first_reader_band": "65-69",
        "re_read": 451,
        "confirmed_60_plus": 10,
        "pct_confirmed": 2.2
      },
      {
        "first_reader_band": "70-79",
        "re_read": 279,
        "confirmed_60_plus": 25,
        "pct_confirmed": 9.0
      },
      {
        "first_reader_band": "80+",
        "re_read": 66,
        "confirmed_60_plus": 30,
        "pct_confirmed": 45.5
      }
    ],
    "confirmed_by_source": {
      "mailbox": 43,
      "platform": 27
    },
    "confirmed_by_year": {
      "2017": 7,
      "2018": 1,
      "2019": 2,
      "2020": 2,
      "2021": 1,
      "2022": 1,
      "2024": 4,
      "2025": 22,
      "2026": 30
    },
    "confirmed_set": {
      "scripts": 70,
      "mean_announcements": 3.2,
      "mean_words": 463,
      "subcategory_means_first_reader": {
        "story_presence": 10.61,
        "emotional_transport": 7.07,
        "content_balance": 11.53,
        "hook": 3.86,
        "brand_voice": 4.4,
        "pacing": 4.21,
        "cta_singularity": 7.37,
        "cta_clarity": 12.46,
        "guest_accessibility": 8.14,
        "simplicity": 8.31
      },
      "subcategory_means_second_reader": {
        "story_presence": 8.04,
        "emotional_transport": 5.99,
        "content_balance": 9.64,
        "hook": 2.8,
        "brand_voice": 3.84,
        "pacing": 3.5,
        "cta_singularity": 6.57,
        "cta_clarity": 10.54,
        "guest_accessibility": 6.5,
        "simplicity": 6.44
      },
      "subcategory_means_all_scripts": {
        "story_presence": 3.21,
        "emotional_transport": 3.46,
        "content_balance": 5.08,
        "hook": 1.91,
        "brand_voice": 2.87,
        "pacing": 2.47,
        "cta_singularity": 4.8,
        "cta_clarity": 9.52,
        "guest_accessibility": 5.48,
        "simplicity": 6.66
      }
    },
    "note": "A stricter second reading of the top of the distribution. The second reader scores lower on almost every script, so its confirmations are a floor for the Effective tier on its own scale, not a correction of the first reader's. Scripts the first reader put below 60 were not re-read.",
    "random_sample": {
      "scope": "A random sample of scored scripts from the whole range, re-scored by the second reader on the same rubric, same prompt, same text.",
      "scripts": 500,
      "first_reader_mean": 45.4,
      "second_reader_mean": 36.3,
      "mean_difference": -9.1,
      "pearson_r": 0.64,
      "spearman_rho": 0.59,
      "second_reader_lower": 440,
      "equal": 18,
      "second_reader_higher": 42,
      "within_5_points": 150,
      "more_than_15_apart": 88,
      "first_reader_60_plus": 34,
      "second_reader_60_plus": 1,
      "first_reader_70_plus": 4,
      "second_reader_70_plus": 0,
      "second_reader_mean_by_first_reader_decile": [
        {
          "decile": 1,
          "first_reader_mean": 30.1,
          "second_reader_mean": 30.4
        },
        {
          "decile": 2,
          "first_reader_mean": 35.7,
          "second_reader_mean": 33.2
        },
        {
          "decile": 3,
          "first_reader_mean": 38.6,
          "second_reader_mean": 33.4
        },
        {
          "decile": 4,
          "first_reader_mean": 41.4,
          "second_reader_mean": 34.9
        },
        {
          "decile": 5,
          "first_reader_mean": 44,
          "second_reader_mean": 36.1
        },
        {
          "decile": 6,
          "first_reader_mean": 46.4,
          "second_reader_mean": 36.5
        },
        {
          "decile": 7,
          "first_reader_mean": 48.9,
          "second_reader_mean": 36.1
        },
        {
          "decile": 8,
          "first_reader_mean": 51.2,
          "second_reader_mean": 38.3
        },
        {
          "decile": 9,
          "first_reader_mean": 54.7,
          "second_reader_mean": 40.6
        },
        {
          "decile": 10,
          "first_reader_mean": 62.6,
          "second_reader_mean": 43.2
        }
      ],
      "subcategory_share_of_points": {
        "story_presence": {
          "first_reader": 21.3,
          "second_reader": 15.1
        },
        "emotional_transport": {
          "first_reader": 34.9,
          "second_reader": 31.6
        },
        "content_balance": {
          "first_reader": 33.5,
          "second_reader": 28.5
        },
        "hook": {
          "first_reader": 37.6,
          "second_reader": 22.6
        },
        "brand_voice": {
          "first_reader": 56.9,
          "second_reader": 42.7
        },
        "pacing": {
          "first_reader": 49.5,
          "second_reader": 40.6
        },
        "cta_singularity": {
          "first_reader": 48.0,
          "second_reader": 39.4
        },
        "cta_clarity": {
          "first_reader": 62.9,
          "second_reader": 49.2
        },
        "guest_accessibility": {
          "first_reader": 55.4,
          "second_reader": 50.3
        },
        "simplicity": {
          "first_reader": 66.8,
          "second_reader": 49.1
        }
      },
      "note": "The two readers use different scales (the second is lower by the mean difference) but order scripts and categories alike. This is the check that the top-tier re-read alone could not give."
    }
  },
  "words_per_script_vs_score": {
    "scripts_with_text_matched": 23518,
    "scripts_without_matched_text": 0,
    "mean_words": 405.0,
    "median_words": 394.0,
    "std_dev_words": 121.4,
    "percentiles_words": {
      "p10": 270.0,
      "p25": 325.0,
      "p50": 394.0,
      "p75": 470.0,
      "p90": 544.0
    },
    "mean_words_per_announcement": 119.7,
    "median_words_per_announcement": 112.0,
    "correlation_words_vs_score": 0.053,
    "buckets": [
      {
        "words": "Under 100",
        "min_words": 0,
        "max_words": 99,
        "scripts": 48,
        "pct_of_scripts": 0.2,
        "mean_score": 24.3,
        "median_score": 18.0,
        "pct_60_plus": 2.1,
        "mean_announcements": 1.5,
        "subcategory_means": {
          "story_presence": 1.44,
          "cta_singularity": 3.92,
          "simplicity": 3.9,
          "content_balance": 1.67
        }
      },
      {
        "words": "100-199",
        "min_words": 100,
        "max_words": 199,
        "scripts": 403,
        "pct_of_scripts": 1.7,
        "mean_score": 44.8,
        "median_score": 44,
        "pct_60_plus": 9.4,
        "mean_announcements": 1.9,
        "subcategory_means": {
          "story_presence": 3.06,
          "cta_singularity": 5.48,
          "simplicity": 6.96,
          "content_balance": 4.26
        }
      },
      {
        "words": "200-249",
        "min_words": 200,
        "max_words": 249,
        "scripts": 1096,
        "pct_of_scripts": 4.7,
        "mean_score": 45.4,
        "median_score": 45.0,
        "pct_60_plus": 7.3,
        "mean_announcements": 2.5,
        "subcategory_means": {
          "story_presence": 3.17,
          "cta_singularity": 5.14,
          "simplicity": 6.98,
          "content_balance": 4.64
        }
      },
      {
        "words": "250-299",
        "min_words": 250,
        "max_words": 299,
        "scripts": 2533,
        "pct_of_scripts": 10.8,
        "mean_score": 45.1,
        "median_score": 45,
        "pct_60_plus": 5.8,
        "mean_announcements": 2.9,
        "subcategory_means": {
          "story_presence": 3.07,
          "cta_singularity": 4.96,
          "simplicity": 6.9,
          "content_balance": 4.71
        }
      },
      {
        "words": "300-349",
        "min_words": 300,
        "max_words": 349,
        "scripts": 3764,
        "pct_of_scripts": 16.0,
        "mean_score": 45.5,
        "median_score": 45.0,
        "pct_60_plus": 6.9,
        "mean_announcements": 3.3,
        "subcategory_means": {
          "story_presence": 3.11,
          "cta_singularity": 5.01,
          "simplicity": 6.8,
          "content_balance": 4.86
        }
      },
      {
        "words": "350-399",
        "min_words": 350,
        "max_words": 399,
        "scripts": 4348,
        "pct_of_scripts": 18.5,
        "mean_score": 45.5,
        "median_score": 45.0,
        "pct_60_plus": 7.5,
        "mean_announcements": 3.6,
        "subcategory_means": {
          "story_presence": 3.2,
          "cta_singularity": 4.87,
          "simplicity": 6.69,
          "content_balance": 5.05
        }
      },
      {
        "words": "400-449",
        "min_words": 400,
        "max_words": 449,
        "scripts": 3973,
        "pct_of_scripts": 16.9,
        "mean_score": 45.6,
        "median_score": 45,
        "pct_60_plus": 8.6,
        "mean_announcements": 3.8,
        "subcategory_means": {
          "story_presence": 3.26,
          "cta_singularity": 4.73,
          "simplicity": 6.6,
          "content_balance": 5.23
        }
      },
      {
        "words": "450-499",
        "min_words": 450,
        "max_words": 499,
        "scripts": 3295,
        "pct_of_scripts": 14.0,
        "mean_score": 44.9,
        "median_score": 44,
        "pct_60_plus": 7.1,
        "mean_announcements": 4.0,
        "subcategory_means": {
          "story_presence": 3.16,
          "cta_singularity": 4.53,
          "simplicity": 6.48,
          "content_balance": 5.21
        }
      },
      {
        "words": "500-599",
        "min_words": 500,
        "max_words": 599,
        "scripts": 2775,
        "pct_of_scripts": 11.8,
        "mean_score": 45.5,
        "median_score": 45,
        "pct_60_plus": 7.1,
        "mean_announcements": 4.2,
        "subcategory_means": {
          "story_presence": 3.23,
          "cta_singularity": 4.51,
          "simplicity": 6.49,
          "content_balance": 5.37
        }
      },
      {
        "words": "600+",
        "min_words": 600,
        "max_words": null,
        "scripts": 1283,
        "pct_of_scripts": 5.5,
        "mean_score": 47.5,
        "median_score": 47,
        "pct_60_plus": 12.6,
        "mean_announcements": 4.6,
        "subcategory_means": {
          "story_presence": 3.85,
          "cta_singularity": 4.58,
          "simplicity": 6.33,
          "content_balance": 5.9
        }
      }
    ],
    "excluded": {},
    "note": "Word count is whitespace-separated tokens in the spoken script: the introduction, the text of each announcement, and the conclusion, as the church submitted them and as the scorer read them. Words per announcement divides by the number of announcement sections in the submitted script."
  }
}